Download e-book for iPad: Das Handbuch Direct Marketing & More by Heinz Dallmer (auth.), Heinz Dallmer (eds.)

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By Heinz Dallmer (auth.), Heinz Dallmer (eds.)

ISBN-10: 332290220X

ISBN-13: 9783322902207

ISBN-10: 3322902218

ISBN-13: 9783322902214

Dr. Heinz Dallmer bringt seine Erfahrung aus mehr als 30 Jahren Praxis im Direct advertising ein. Er hat dieses Arbeitsgebiet von Anfang an entscheidend geprägt und gestaltet, nicht nur in Deutschland, sondern in ganz Europa. Dallmer ist Leiter des Bereichs Dataworld, eines Zusammenschlusses von Unternehmen des Direct advertising und von Finanzdienstleistungen in Europa, sowie Geschäftsleitungsmitglied der arvato companies, Bertelsmann, Gütersloh.
Für seine unternehmerische Leistung wurde er im September 2000 in die corridor of repute des Deutschen Direktmarketing Verbandes (DDV) berufen.
Heinz Dallmer ist gefragter Referent und Dozent renommierter Weiterbildungsinstitutionen in Europa, den united states und Fernost.
Alle Autoren sind Experten der Branche.

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Building brands using direct marketing - a case study, in: Marketing Intelligence and Planning, Vol. 1, S. 6 - 11, 1998. GRONROOS, From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing, in: Management Decision, Vol. 2, S. 4 - 20, 1994. : Kundenwert. Grundlagen - Innovative Konzepte - Praktische Umsetzungen, Wiesbaden, 2001. : Bildschirmtext im Direkt Marketing, Bedeutung, Einsatzmoglichkeiten und Auswirkungen, Arbeitspapier Nr. 18 der Wissenschaftlichen Gesellschaft fUr Marketing und UnternehmensfUhrung e.

In: Marketing Intelligence and Planning, Vol. 6, S. 16 - 23, 1995. : From 1086 and 1984: direct marketing into the millenium, in: Marketing Intelligence and Planning, Vol. 1, S. 56 - 67, 1998. : The direct marketing - direct consumer gap: qualitative insights, in: Qualitative Market Research, Vol. 1, S. 17 - 24, 2001. : Direct Marketing in the USA: past failures and future promises, in: International Journal of Retail and Distribution Management, Vol. 8, S. 256 - 261, 1997. lFassot, G. ) (2001): eCRM - Electronic Customer Relationship Management, Stuttgart, S.

Basic Marketing: A Managerial Approach, rev. , Homewood/Illinois, 1967. : Marktorientierte Unternehmensfiihrung und Direct Marketing, in: Dallmer, H.

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Das Handbuch Direct Marketing & More by Heinz Dallmer (auth.), Heinz Dallmer (eds.)


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